Key Messages
Our key messages will be:
- Nurses and midwives in Scotland are valued for the contribution they make to people’s health and wellbeing;
- Our nurses and midwives have an important contribution to make to the future delivery of care through innovations in service delivery.
- Many illnesses and symptoms can be successfully managed by nurses without necessarily referring on to other health care practitioners.
Key Themes
The key themes of the campaign will be:
- Expanding and evolving roles for nurses and midwives;
- Impact of nursing and midwifery on the quality of patient and client care (quality of care);
- The broader contribution of nurses and midwives to public health, communities and the economy (prevention);
- Developing nursing and midwifery leaders of the future;
- Careers in nursing and midwifery; and
- Improving the wellbeing of nurses and midwives.